MELBOURNE CUP CARNIVAL
GEORGE collaborated with Schweppes, Broadsheet and Willett Marketing to create Bar Schweppes.
A dove grey, white, blacks and oak environment that encapsulated the essence of the Melbourne’s bar and restaurant scene to The Birdcage at Flemington for the Spring Racing Carnival.
GEORGE drew focused inspiration from the characteristic of the Melbourne food scene utilising hanging bare bulb lights, handmade timber furniture from Arteveneta, white subway-tiled bar, leather banquette seat and a show-stopping neon sign which all represent and celebrated all that makes Melbourne eateries & bars cool.
Bar Schweppes had an ambassadorial feel, with menu items from iconic Melbourne restaurants Chin Chin, Saint Crispin, La Latteria, Saigon Sally and The Estelle. Behind the bar, t menu is comprised of an assortment of cocktails, with original recipes from The Beaufort, The Woods Bar, Black Pearl, Seamstress and Bar Ampere,all mixed with Schweppes products.
This project was a true collaboration on all fronts and GEORGE was thrilled to be a part of it.